{"id":7183,"date":"2022-08-30T08:03:00","date_gmt":"2022-08-30T06:03:00","guid":{"rendered":"https:\/\/prahaskolska-backup.200.solutions\/?p=7183"},"modified":"2022-09-01T22:27:49","modified_gmt":"2022-09-01T20:27:49","slug":"streamovaci-sluzbe-spotify-se-dari-s-poctem-uzivatelu-stale-ovsem-prodelava","status":"publish","type":"post","link":"https:\/\/prahaskolska-backup.200.solutions\/?p=7183","title":{"rendered":"Streamovac\u00ed slu\u017eb\u011b Spotify se da\u0159\u00ed s\u00a0po\u010dtem u\u017eivatel\u016f, st\u00e1le ov\u0161em prod\u011bl\u00e1v\u00e1"},"content":{"rendered":"\n<p><strong>Streamovac\u00ed gigant Spotify zve\u0159ejnil v\u00fdsledky za druh\u00e9 \u010dtvrtlet\u00ed, ze kter\u00fdch plyne, \u017ee nap\u0159\u00edklad oproti Netflixu zaznamenal vysok\u00fd n\u00e1r\u016fst u\u017eivatel\u016f, st\u00e1le v\u0161ak prod\u011bl\u00e1v\u00e1. P\u0159ibylo jak placen\u00fdch, tak bezplatn\u00fdch \u00fa\u010dt\u016f.<\/strong><\/p>\n\n\n\n<p>Spotify m\u00e1 nyn\u00ed 433 milion\u016f u\u017eivatel\u016f oproti 422 milion\u016fm na konci prvn\u00edho \u010dtvrtlet\u00ed. 188 milion\u016f z&nbsp;t\u011bchto u\u017eivatel\u016f si plat\u00ed slu\u017ebu Premium, co\u017e je o \u0161est milion\u016f v\u00edce ne\u017e p\u0159ed \u010dtvrt rokem, zat\u00edmco dal\u0161\u00ed \u010dty\u0159i miliony se zaregistrovaly na z\u00e1klad\u011b reklamy.<\/p>\n\n\n\n<p>A\u010dkoliv panuj\u00ed obavy v&nbsp;z\u00e1bavn\u00edm pr\u016fmyslu, kter\u00fd o\u010dek\u00e1v\u00e1, \u017ee dom\u00e1cnosti budou sni\u017eovat v\u00fddaje za z\u00e1bavu, Spotify se tomuto \u0161et\u0159en\u00ed vyh\u00fdb\u00e1. Spole\u010dnost tak\u00e9 vynalo\u017eila nemal\u00e9 prost\u0159edky na marketingov\u00e9 kampan\u011b, kter\u00fdmi si kladli za c\u00edl zv\u00fd\u0161it po\u010det sv\u00fdch u\u017eivatel\u016f, kte\u0159\u00ed si nechali propadnout p\u0159edplatn\u00e9 nebo si m\u011bli v&nbsp;pl\u00e1nu roz\u0161\u00ed\u0159it sv\u016fj tarif na rodinn\u00fd.<\/p>\n\n\n\n<p>Pr\u00e1v\u011b tyto v\u00fddaje na kampan\u011b ud\u011blaly d\u00edru do finan\u010dn\u00edho rozpo\u010dtu a spole\u010dnost tak vyk\u00e1zala \u010dtvrtletn\u00ed ztr\u00e1tu ve v\u00fd\u0161i 194 milion\u016f eur (4,8 miliard korun). Spotify spol\u00e9h\u00e1 na v\u00fdrazn\u00e9 zv\u00fd\u0161en\u00ed p\u0159\u00edjm\u016f z\u00a0p\u0159edplatn\u00e9ho i z\u00a0reklamy, co\u017e by m\u011blo tyto ztr\u00e1ty vyrovnat. Spole\u010dnost tak\u00e9 pl\u00e1nuje levn\u011bj\u0161\u00ed formy zvukov\u00e9ho obsahu jako jsou podcasty \u010di audioknihy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Streamovac\u00ed gigant Spotify zve\u0159ejnil v\u00fdsledky za druh\u00e9 \u010dtvrtlet\u00ed, ze kter\u00fdch plyne, \u017ee nap\u0159\u00edklad oproti Netflixu zaznamenal vysok\u00fd n\u00e1r\u016fst u\u017eivatel\u016f, st\u00e1le v\u0161ak prod\u011bl\u00e1v\u00e1. P\u0159ibylo jak placen\u00fdch, tak bezplatn\u00fdch \u00fa\u010dt\u016f. Spotify m\u00e1 [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":7184,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[48],"tags":[8],"class_list":["post-7183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologie","tag-rodic-zak"],"acf":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=\/wp\/v2\/posts\/7183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7183"}],"version-history":[{"count":6,"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=\/wp\/v2\/posts\/7183\/revisions"}],"predecessor-version":[{"id":7259,"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=\/wp\/v2\/posts\/7183\/revisions\/7259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=\/wp\/v2\/media\/7184"}],"wp:attachment":[{"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}