{"id":7001,"date":"2022-07-07T22:41:00","date_gmt":"2022-07-07T20:41:00","guid":{"rendered":"https:\/\/prahaskolska-backup.200.solutions\/?p=7001"},"modified":"2022-08-09T21:08:50","modified_gmt":"2022-08-09T19:08:50","slug":"fast-fashion-jako-jeden-ze-symbolu-moderni-doby-odkud-vlastne-rychla-moda-pochazi","status":"publish","type":"post","link":"https:\/\/prahaskolska-backup.200.solutions\/?p=7001","title":{"rendered":"Fast fashion jako jeden ze symbol\u016f modern\u00ed doby. Odkud vlastn\u011b \u201crychl\u00e1 m\u00f3da\u201d poch\u00e1z\u00ed?"},"content":{"rendered":"\n<p><strong>Zamysleli jste se n\u011bkdy nad t\u00edm, kolik je na sv\u011bt\u011b oble\u010den\u00ed? Zaj\u00edmav\u00e1 ot\u00e1zka, \u017ee? Je a\u017e neuv\u011b\u0159iteln\u00e9, \u017ee ka\u017ed\u00fd rok se na cel\u00e9 planet\u011b vyrob\u00ed p\u0159ibli\u017en\u011b 80 miliard kus\u016f od\u011bv\u016f. Kde vlastn\u011b tyto v\u00fdrobky kon\u010d\u00ed, kdy\u017e doslou\u017e\u00ed?<\/strong><\/p>\n\n\n\n<p>Odpov\u011b\u010f je jednoduch\u00e1. Pou\u017eit\u00e9 od\u011bvy v\u011bt\u0161inou kon\u010d\u00ed na skl\u00e1dk\u00e1ch v zem\u00edch tzv. \u201ct\u0159et\u00edho sv\u011bta\u201d, mnoho se jich nach\u00e1z\u00ed kup\u0159. na okraj\u00edch velk\u00fdch africk\u00fdch m\u011bstsk\u00fdch aglomerac\u00ed. Dal\u0161\u00ed \u010d\u00e1st pou\u017eit\u00e9ho oble\u010den\u00ed proch\u00e1z\u00ed velmi slo\u017eit\u00fdm procesem likvidace. Jen p\u0159ibli\u017en\u011b \u010dtvrtina od\u011bv\u016f dostane druhou \u0161anci a m\u00ed\u0159\u00ed do t\u0159\u00edd\u00edren.<\/p>\n\n\n\n<p>Co vlastn\u011b znamen\u00e1 pojem fast fashion? Jak u\u017e z n\u00e1zvu vypl\u00fdv\u00e1, jedn\u00e1 se o levnou m\u00f3du, jen\u017e je vyr\u00e1b\u011bna v obrovsk\u00e9m mno\u017estv\u00ed bez ohledu na \u017eivotn\u00ed prost\u0159ed\u00ed a pracovn\u00ed podm\u00ednky jej\u00edch v\u00fdrobc\u016f.<\/p>\n\n\n\n<p>K v\u00fdrob\u011b v\u011bt\u0161inou doch\u00e1z\u00ed v zem\u00edch s levnou pracovn\u00ed silou, jako je kup\u0159. Banglad\u00e9\u0161, Myanmar \u010di \u010c\u00edna. Tov\u00e1rn\u00e1m na v\u00fdrobu levn\u00e9 m\u00f3dy se v zahrani\u010d\u00ed \u0159\u00edk\u00e1 \u201csweatshops\u201d. Jedn\u00e1 se o tov\u00e1rny, ve kter\u00fdch neexistuje dodr\u017eov\u00e1n\u00ed pravidel bezpe\u010dnosti pr\u00e1ce. Na po\u0159adu dne tam je d\u011btsk\u00e1 pr\u00e1ce \u010di p\u0159es\u010dasy. N\u00edzk\u00e9 mzdy, kter\u00fdmi jsou tamn\u00ed zam\u011bstnanci \u201codm\u011b\u0148ov\u00e1ni\u201d, mo\u017en\u00e1 ani nen\u00ed pot\u0159eba zmi\u0148ovat.<\/p>\n\n\n\n<p>Bezpe\u010dn\u00e9 pracovn\u00ed prost\u0159ed\u00ed m\u016f\u017ee b\u00fdt jen snem pracovn\u00edk\u016f, jen\u017e jsou ve sweatshopech zam\u011bstn\u00e1ni. Jako p\u0159\u00edklad mohou poslou\u017eit \u010detn\u00e9 p\u0159\u00edpady zhroucen\u00ed textiln\u00edch tov\u00e1ren z posledn\u00ed doby, ve kter\u00fdch zahynuly stovky lid\u00ed.<\/p>\n\n\n\n<p>Jednou z nich byla i Rana Plaza v Dh\u00e1ce, hlavn\u00edm m\u011bst\u011b Banglad\u00e9\u0161e. Budova tov\u00e1rny se zhroutila 24. dubna 2013. Ne\u0161t\u011bst\u00ed je pova\u017eov\u00e1no za nejhor\u0161\u00ed nehodu v d\u011bjin\u00e1ch textiln\u00edho pr\u016fmyslu. V trosk\u00e1ch budovy na\u0161lo smrt 1 134 lid\u00ed a dal\u0161\u00edch cca 2 500 bylo zran\u011bno. Krom\u011b tov\u00e1rny se v budov\u011b nach\u00e1zela tak\u00e9 banka, byty \u010di obchody.<br>Den p\u0159ed zhroucen\u00edm byla vyd\u00e1na varov\u00e1n\u00ed o naru\u0161en\u00e9 statice budovy, kter\u00e1 byla ignorov\u00e1na, a pracovn\u00edk\u016fm tov\u00e1rny bylo na\u0159\u00edzeno p\u0159ij\u00edt dal\u0161\u00ed den do pr\u00e1ce. Budova se z\u0159\u00edtila b\u011bhem rann\u00edho st\u0159\u00edd\u00e1n\u00ed sm\u011bn. Za hlavn\u00ed p\u0159\u00ed\u010diny katastrofy bylo ozna\u010deno nap\u0159. nestabiln\u00ed prost\u0159ed\u00ed, na n\u011bm\u017e byla budova postavena, nav\u00fd\u0161en\u00ed po\u010dtu podla\u017e\u00ed o t\u0159i patra oproti p\u016fvodn\u00edmu pl\u00e1nu, jen\u017e po\u010d\u00edtal pouze s p\u011bti, \u010di p\u0159echod z komer\u010dn\u00edho na pr\u016fmyslov\u00e9 vyu\u017eit\u00ed budovy.<\/p>\n\n\n\n<p>Rychl\u00e1 m\u00f3da v\u0161ak dopad\u00e1 tak\u00e9 na \u017eivotn\u00ed prost\u0159ed\u00ed. B\u011bhem v\u00fdroby oble\u010den\u00ed je spot\u0159ebov\u00e1no obrovsk\u00e9 mno\u017estv\u00ed vody. Kup\u0159. v roce 2015 bylo na v\u00fdrobu od\u011bv\u016f pou\u017eito 79 miliard kub\u00edk\u016f, co\u017e vych\u00e1z\u00ed asi na 200 tun vody na jednu tunu oble\u010den\u00ed. Jen velmi mal\u00fd zlomek pou\u017eit\u00e9 vody je n\u00e1sledn\u011b znovu vyu\u017eit.<br>Mezin\u00e1rodn\u00ed panel pro zm\u011bnu klimatu ozna\u010dil m\u00f3dn\u00ed pr\u016fmysl za p\u016fvodce deseti procent vyprodukovan\u00fdch emis\u00ed sklen\u00edkov\u00fdch plyn\u016f na sv\u011bt\u011b. Jedn\u00edm z d\u016fvod\u016f je velk\u00e1 spot\u0159eba paliv, kter\u00e1 jsou k v\u00fdrob\u011b oble\u010den\u00ed pot\u0159eba. N\u00e1ro\u010dn\u00e1 je tak\u00e9 p\u0159eprava zbo\u017e\u00ed \u010di p\u00e9\u010de o n\u011bj.<\/p>\n\n\n\n<p>M\u00f3da ve sv\u011bt\u011b pro\u0161la za posledn\u00edch 200 let obrovsk\u00fdm v\u00fdvojem. D\u0159\u00edve bylo b\u011b\u017en\u00e9, \u017ee se od\u011bvy vyr\u00e1b\u011bly ru\u010dn\u011b pouze za vyu\u017eit\u00ed lidsk\u00fdch zdroj\u016f. Po\u0159\u00eddit si nov\u00e9 oble\u010den\u00ed tedy nebylo nic levn\u00e9ho. S p\u0159\u00edchodem \u0161ic\u00edho stroje v polovin\u011b 19. stolet\u00ed se v\u0161ak situace zm\u011bnila a m\u00f3da v\u00fdrazn\u011b zlevnila. Ve 20. stolet\u00ed se za\u010dala m\u00f3da v obchodech d\u011blit na obdob\u00ed jaro, l\u00e9to, podzim, zima.<\/p>\n\n\n\n<p>Dnes velk\u00e9 m\u00f3dn\u00ed zna\u010dky chrl\u00ed nov\u00e9 kousky prakticky ka\u017ed\u00fd t\u00fdden, a to bez ohledu na kvalitu \u010di udr\u017eitelnost vyroben\u00e9ho oble\u010den\u00ed. Nejedn\u00e1 se p\u0159itom pouze o levn\u00e9 \u0159et\u011bzce, ale stejn\u00fd postup uplat\u0148uj\u00ed i n\u011bkter\u00e9 dra\u017e\u0161\u00ed zna\u010dky.<\/p>\n\n\n\n<p>Lze si tedy v\u016fbec po\u0159\u00eddit kvalitn\u00ed oble\u010den\u00ed, ani\u017e bychom se museli zapojovat do procesu fast fashion? Ano, lze!<\/p>\n\n\n\n<p>Jednou z mo\u017enost\u00ed je podpora mal\u00fdch a lok\u00e1ln\u00edch zna\u010dek, jen\u017e se netaj\u00ed t\u00edm, kde a jak jsou jejich produkty vyr\u00e1b\u011bny. Oble\u010den\u00ed z jejich produkce je sice o n\u011bco dra\u017e\u0161\u00ed, av\u0161ak jejich po\u0159\u00edzen\u00ed se vyplat\u00ed, nebo\u0165 d\u00e9le vydr\u017e\u00ed.<\/p>\n\n\n\n<p>Dal\u0161\u00ed mo\u017enost\u00ed, jak nakupovat udr\u017eitelnou m\u00f3du, jsou second handy. Lze v nich nal\u00e9zt mnoho skv\u011bl\u00fdch kousk\u016f za n\u00edzk\u00e9 ceny. Tzv. sek\u00e1\u010de mnohdy nab\u00edzej\u00ed i v\u00fdb\u011br vintage oble\u010den\u00ed, jen\u017e mnohdy nen\u00ed nikde jinde k sehn\u00e1n\u00ed. O second handech a jejich v\u00fdb\u011bru v Praze jsme ji\u017e psali<a href=\"https:\/\/prahaskolska-backup.200.solutions\/chcete-nakupovat-udrzitelnou-modu-kde-jinde-nez-v-prazskych-sekacich\/\"> zde.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zamysleli jste se n\u011bkdy nad t\u00edm, kolik je na sv\u011bt\u011b oble\u010den\u00ed? Zaj\u00edmav\u00e1 ot\u00e1zka, \u017ee? Je a\u017e neuv\u011b\u0159iteln\u00e9, \u017ee ka\u017ed\u00fd rok se na cel\u00e9 planet\u011b vyrob\u00ed p\u0159ibli\u017en\u011b 80 miliard kus\u016f od\u011bv\u016f. [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":5874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[8],"class_list":["post-7001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spolecnost","tag-rodic-zak"],"acf":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=\/wp\/v2\/posts\/7001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7001"}],"version-history":[{"count":1,"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=\/wp\/v2\/posts\/7001\/revisions"}],"predecessor-version":[{"id":7003,"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=\/wp\/v2\/posts\/7001\/revisions\/7003"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=\/wp\/v2\/media\/5874"}],"wp:attachment":[{"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}