{"id":6950,"date":"2022-08-19T22:57:36","date_gmt":"2022-08-19T20:57:36","guid":{"rendered":"https:\/\/prahaskolska-backup.200.solutions\/?p=6950"},"modified":"2022-08-19T22:57:37","modified_gmt":"2022-08-19T20:57:37","slug":"virtualni-influencerky-kraluji-socialnim-sitim-jejich-profily-jsou-az-desive-realisticke","status":"publish","type":"post","link":"https:\/\/prahaskolska-backup.200.solutions\/?p=6950","title":{"rendered":"Virtu\u00e1ln\u00ed influencerky kraluj\u00ed soci\u00e1ln\u00edm s\u00edt\u00edm, jejich profily jsou a\u017e d\u011bsiv\u011b realistick\u00e9"},"content":{"rendered":"\n<p><strong>D\u00edky radik\u00e1ln\u00edmu rozvoji v\u011bdy, techniky a um\u011bl\u00e9 inteligence se m\u016f\u017eeme ji\u017e v dne\u0161n\u00ed dob\u011b pod\u00edvat na profily \"lid\u00ed\" vygenerovan\u00fdch po\u010d\u00edta\u010dem, kte\u0159\u00ed maj\u00ed realistick\u00e9 vlastnosti, rysy a osobnosti lid\u00ed.<\/strong> <strong>Mnohdy se st\u00e1v\u00e1, \u017ee si u\u017eivatel\u00e9 virtu\u00e1ln\u00ed influencerku spletou s re\u00e1ln\u00fdm \u010dlov\u011bkem.<\/strong><\/p>\n\n\n\n<p>Rozy je jihokorejsk\u00e1 digit\u00e1ln\u011b ztv\u00e1rn\u011bn\u00e1 influencerka, kter\u00e1 p\u0159id\u00e1v\u00e1 p\u0159\u00edsp\u011bvky o sv\u00fdch cest\u00e1ch do zahrani\u010d\u00ed a spoustu dal\u0161\u00edho obsahu. \u201eJe schopna d\u011blat v\u0161e, co \u010dlov\u011bk nedok\u00e1\u017ee\u2026 v t\u00e9 nejpodobn\u011bj\u0161\u00ed lidsk\u00e9 podob\u011b,\" uv\u00e1d\u00ed na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch Sidus Studio X, jedna ze spole\u010dnost\u00ed, kter\u00e1 tyto modely vyv\u00edj\u00ed. Od sv\u00e9ho uveden\u00ed na trh v roce 2020 Rozy uzav\u0159ela smlouvy s mnoha zna\u010dkami a sponzory, p\u0159edv\u00e1d\u011bla se na virtu\u00e1ln\u00edch m\u00f3dn\u00edch p\u0159ehl\u00eddk\u00e1ch a dokonce vydala dva singly. <\/p>\n\n\n\n<p>Jihokorejsk\u00e1 maloobchodn\u00ed zna\u010dka Lotte Home Shopping rovn\u011b\u017e vytvo\u0159ila sv\u00e9ho virtu\u00e1ln\u00edho influencera - Lucy, kter\u00e1 m\u00e1 na Instagramu p\u0159es 80 tis\u00edc sleduj\u00edc\u00edch. Vyu\u017eila k tomu technologii, kterou um\u011blci ji\u017e dlouho pou\u017e\u00edvaj\u00ed k vytv\u00e1\u0159en\u00ed realistick\u00fdch nelidsk\u00fdch postav ve filmech, po\u010d\u00edta\u010dov\u00fdch hr\u00e1ch a hudebn\u00edch videoklipech. V oblasti marketingu na soci\u00e1ln\u00edch s\u00edt\u00edch se z nich st\u00e1v\u00e1 skute\u010dn\u00e1 s\u00edla, s n\u00ed\u017e je t\u0159eba po\u010d\u00edtat, jeliko\u017e ka\u017ed\u00fd t\u00fdden se jich na Instagramu objevuje st\u00e1le v\u00edce a mnoho zna\u010dek stoj\u00ed ve front\u011b na zapojen\u00ed do tohoto futuristick\u00e9ho zp\u016fsobu inzerce.<\/p>\n\n\n\n<p>Konkr\u00e9tn\u011b Instagram Rozy je poset\u00fd sponzorovan\u00fdm obsahem, kde propaguje produkty na p\u00e9\u010di o ple\u0165 a m\u00f3dn\u00ed v\u00fdrobky. \u201eMnoho velk\u00fdch korejsk\u00fdch spole\u010dnost\u00ed chce Rozy vyu\u017e\u00edt jako modelku,\" \u0159ekl Baik Seung-yup, gener\u00e1ln\u00ed \u0159editel spole\u010dnosti Sidus Studio X. \u201eLetos o\u010dek\u00e1v\u00e1me, \u017ee jen d\u00edky Rozy snadno dos\u00e1hneme zisku p\u0159es dv\u011b miliardy korejsk\u00fdch won\u016f (asi 1,52 milionu dolar\u016f).\" Dodal, \u017ee s rostouc\u00ed popularitou Rozy z\u00edskala spole\u010dnost v\u00edce sponzor\u016f od luxusn\u00edch zna\u010dek, jako jsou Chanel a Hermes, a tak\u00e9 od \u010dasopis\u016f a dal\u0161\u00edch medi\u00e1ln\u00edch spole\u010dnost\u00ed. Jej\u00ed reklamy se nyn\u00ed objevuj\u00ed v televizi a dokonce i na offline ploch\u00e1ch, jako jsou billboardy a boky autobus\u016f.<\/p>\n\n\n\n<p>Probl\u00e9mem by teoreticky mohly b\u00fdt nedosa\u017eiteln\u00e9 ide\u00e1ly kr\u00e1sy, kter\u00e9 tyto influencerky mohou p\u0159edstavovat. Velk\u00e9 mno\u017estv\u00ed mlad\u00fdch lid\u00ed se dnes pot\u00fdk\u00e1 s p\u0159ehnan\u00fdmi n\u00e1roky na sebe samotn\u00e9ho, co\u017e tento trend m\u016f\u017ee podpo\u0159it. Zat\u00edm se v r\u00e1mci t\u011bchto model\u016f o t\u00e9to problematice nehovo\u0159\u00ed, ale v minulosti to byl a st\u00e1le je relevantn\u00ed probl\u00e9m, kter\u00fd zasahuje do \u017eivota mnoha u\u017eivatel\u016fm soci\u00e1ln\u00edch s\u00edt\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00edky radik\u00e1ln\u00edmu rozvoji v\u011bdy, techniky a um\u011bl\u00e9 inteligence se m\u016f\u017eeme ji\u017e v dne\u0161n\u00ed dob\u011b pod\u00edvat na profily \"lid\u00ed\" vygenerovan\u00fdch po\u010d\u00edta\u010dem, kte\u0159\u00ed maj\u00ed realistick\u00e9 vlastnosti, rysy a osobnosti lid\u00ed. Mnohdy se [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":5688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[196,48],"tags":[8],"class_list":["post-6950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-socialni-site","category-technologie","tag-rodic-zak"],"acf":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=\/wp\/v2\/posts\/6950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6950"}],"version-history":[{"count":2,"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=\/wp\/v2\/posts\/6950\/revisions"}],"predecessor-version":[{"id":7092,"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=\/wp\/v2\/posts\/6950\/revisions\/7092"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=\/wp\/v2\/media\/5688"}],"wp:attachment":[{"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}