{"id":3732,"date":"2021-12-02T21:12:04","date_gmt":"2021-12-02T20:12:04","guid":{"rendered":"https:\/\/prahaskolska-backup.200.solutions.uvirt120.active24.cz\/?p=3732"},"modified":"2021-12-02T21:12:04","modified_gmt":"2021-12-02T20:12:04","slug":"evropska-komise-predlozila-navrh-na-jasne-oznacovani-politickych-reklam","status":"publish","type":"post","link":"https:\/\/prahaskolska-backup.200.solutions\/?p=3732","title":{"rendered":"Evropsk\u00e1 komise p\u0159edlo\u017eila n\u00e1vrh na jasn\u00e9 ozna\u010dov\u00e1n\u00ed politick\u00fdch reklam"},"content":{"rendered":"\n

V internetov\u00e9m prost\u0159ed\u00ed m\u016f\u017ee b\u00fdt snadn\u00e9 ovlivnit voli\u010de pomoc\u00ed spr\u00e1vn\u011b ud\u011blan\u00e9 reklamy. Mnohdy jsou ov\u0161em takov\u00e9 reklamy skryt\u00e9 a lid\u00e9 tak kolikr\u00e1t ani nev\u00ed, \u017ee se jedn\u00e1 o c\u00edlenou reklamu. Tomu chce Evropsk\u00e1 komise (EK) zabr\u00e1nit sv\u00fdm n\u00e1vrhem, kter\u00fd tyto skryt\u00e9 reklamy znemo\u017en\u00ed.<\/strong><\/p>\n\n\n\n

Politick\u00e9 strany \u010di dal\u0161\u00ed subjekty by po schv\u00e1len\u00ed n\u00e1vrhu ji\u017e nemohly skryt\u011b ovliv\u0148ovat voli\u010de na internetu, jeliko\u017e p\u0159\u00edsp\u011bvky by musely obsahovat viditeln\u00fd \u00fadaj o tom, kdo placen\u00e9 p\u0159\u00edsp\u011bvky zadal. Snadno dohledateln\u00e9 by se pak m\u011bly st\u00e1t \u00fadaje jako informace o cen\u011b, zdroj financov\u00e1n\u00ed \u010di volb\u00e1ch, kv\u016fli kter\u00fdm reklama vznikla.<\/p>\n\n\n\n

Pravidla by se m\u011bla tak\u00e9 dotknout tzv. targetingu, kter\u00fd c\u00edl\u00ed na \u00fazk\u00e9 skupiny obyvatel pomoc\u00ed \u00fadaj\u016f jako je rasov\u00fd p\u016fvod, n\u00e1bo\u017eensk\u00e9 p\u0159esv\u011bd\u010den\u00ed \u010di sexu\u00e1ln\u00ed orientace. U c\u00edlen\u00fdch reklam by tak podle nov\u00e9ho n\u00e1vrhu muselo b\u00fdt patrn\u00e9, na z\u00e1klad\u011b jak\u00fdch \u00fadaj\u016f se zobrazuj\u00ed konkr\u00e9tn\u00edmu \u010dlov\u011bku, kter\u00fd by pak m\u011bl snadnou mo\u017enost jejich sledov\u00e1n\u00ed odm\u00edtnout.<\/p>\n\n\n\n

Tato pravidla by se nejv\u00edce mohla dotknout firem jako je Meta (d\u0159\u00edve Facebook) \u010di Google, kde by mohla v p\u0159\u00edpad\u011b poru\u0161en\u00ed hrozit pokuta ve v\u00fd\u0161i a\u017e \u010dty\u0159 procent jejich celosv\u011btov\u00e9ho obratu. Tyto firmy ji\u017e dobrovoln\u011b na z\u00e1klad\u011b d\u0159\u00edv\u011bj\u0161\u00edch dohod s Evropskou komis\u00ed zavedly n\u011bkter\u00e1 omezen\u00ed s politickou inzerc\u00ed.<\/p>\n\n\n\n

Jednou z nejzn\u00e1m\u011bj\u0161\u00edch af\u00e9r s ovliv\u0148ov\u00e1n\u00edm voli\u010d\u016f byla ta s nakl\u00e1d\u00e1n\u00edm s \u00fadaji u\u017eivatel\u016f Facebooku spole\u010dnost\u00ed Cambridge Analytica, kter\u00e1 m\u011bla \u00fadajn\u011b ovliv\u0148ovat voli\u010de a manipulovat volby v USA a v dal\u0161\u00edch zem\u00edch.<\/p>\n\n\n\n

O t\u011bchto n\u00e1vrz\u00edch bude jednat EK p\u0159\u00ed\u0161t\u00ed rok s t\u00edm, \u017ee unijn\u00ed exekutiva usiluje o kone\u010dn\u00e9 schv\u00e1len\u00ed pravidel do roku 2023.<\/p>\n\n\n\n

Fotografie poch\u00e1z\u00ed od u\u017eivatele <\/strong>Tobias Dziuba<\/strong><\/a> ze slu\u017eby <\/strong>Pexels<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

V internetov\u00e9m prost\u0159ed\u00ed m\u016f\u017ee b\u00fdt snadn\u00e9 ovlivnit voli\u010de pomoc\u00ed spr\u00e1vn\u011b ud\u011blan\u00e9 reklamy. Mnohdy jsou ov\u0161em takov\u00e9 reklamy skryt\u00e9 a lid\u00e9 tak kolikr\u00e1t ani nev\u00ed, \u017ee se jedn\u00e1 o c\u00edlenou reklamu. Tomu […]<\/p>\n","protected":false},"author":10,"featured_media":3733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[63,51,46],"tags":[3,8,4],"class_list":["post-3732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politika","category-spolecnost","category-studentske-zpravodajstvi","tag-reditel","tag-rodic-zak","tag-ucitel"],"acf":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=\/wp\/v2\/posts\/3732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3732"}],"version-history":[{"count":1,"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=\/wp\/v2\/posts\/3732\/revisions"}],"predecessor-version":[{"id":3734,"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=\/wp\/v2\/posts\/3732\/revisions\/3734"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=\/wp\/v2\/media\/3733"}],"wp:attachment":[{"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prahaskolska-backup.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}